Rainbow Rock Shop

How to Get There

From Holbrook: Travel along Historic Route 66/Hopi Drive through downtown Holbrook, then continue south on Navajo Boulevard to the colorful rock shop located just south of the Route 66 corridor.

Overview

Rainbow Rock Shop is one of the most recognizable roadside attractions on Arizona's section of Historic Route 66. Located in downtown Holbrook near Petrified Forest National Park, the shop has attracted travelers for decades with its remarkable collection of petrified wood, fossils, geodes, minerals, and Southwestern souvenirs. What truly sets the attraction apart, however, is its collection of whimsical dinosaur sculptures that tower above the property. Created by owner Adam Luna over a period of more than twenty years, the brightly painted concrete dinosaurs have become iconic landmarks for Route 66 travelers and one of the most photographed stops in northern Arizona.

Beyond the dinosaurs, visitors discover a fascinating assortment of geological treasures reflecting the area's close connection to the Petrified Forest region. Piles of petrified wood, polished stones, crystals, fossils, and handcrafted items fill both the outdoor grounds and interior shop. The attraction combines classic roadside Americana with the natural history of the Colorado Plateau, creating an experience that feels distinctly tied to the spirit of the Mother Road. For families, photographers, and Route 66 enthusiasts, Rainbow Rock Shop remains a memorable stop that captures the creativity and charm of America's historic highway.

This article uses material from Route 66 tourism resources and public historical references for the Rainbow Rock Shop, which are released under the Creative Commons Attribution-ShareAlike License 3.0.