Historic roadside trading post featuring Route 66 souvenirs, vintage memorabilia, local gifts, and the iconic giant jackrabbit photo attraction that has welcomed travelers for generations.
Sunday: 10:00am to 4:00pm
Purchases vary by item
How to Get There
From Holbrook (16 mi): Take Interstate 40 west to Joseph City, use Exit 269, then follow Historic U.S. Route 66 east a short distance to the trading post on the south side of the road.
Overview
The Jack Rabbit Trading Post is one of the most recognizable surviving attractions from the heyday of America’s legendary Route 66. Established in 1949, the trading post became famous through a series of roadside billboards proclaiming “Here It Is,” enticing motorists across the Southwest to stop and explore. Today, visitors are greeted by a giant fiberglass jackrabbit, colorful displays of Americana, and shelves filled with Route 66 souvenirs, local gifts, nostalgic collectibles, and regional specialties that capture the spirit of road travel in the American West.
More than a souvenir shop, the trading post serves as a living reminder of the era when family road trips defined American travel culture. Travelers can wander through exhibits of historic memorabilia, take photographs with the iconic rabbit, and experience a piece of authentic roadside history that has endured through decades of change. Its enduring popularity stems from its welcoming atmosphere and its role as one of the best-preserved symbols of classic Route 66, making it a memorable stop for tourists exploring northern Arizona.
This article uses material from the Wikipedia articles and official tourism pages for the Jack Rabbit Trading Post, which are released under the Creative Commons Attribution-Share-Alike License 3.0.
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